:root {
  --burgundy: #38060b;
  --gold: #c4994c;
  --cream: #f5f0ed;
  --charcoal: #2d2d2d;
  --sand: #ede3d5;
  --moss: #4a6741;
  --terracotta: #c84a2c;
  --white: #fffaf7;
  --muted: #6f6461;
  --shadow: 0 26px 70px rgba(56, 6, 11, 0.14);
  --font: Candara, "Source Sans Pro", Inter, Arial, sans-serif;
  --max-width: 1180px;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--cream);
  color: var(--charcoal);
  font-family: var(--font);
  font-size: 18px;
  line-height: 1.6;
  text-rendering: optimizeLegibility;
}

body.nav-open {
  overflow: hidden;
}

img,
svg {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
input {
  font: inherit;
}

.skip-link {
  background: var(--gold);
  color: var(--burgundy);
  font-weight: 700;
  left: 1rem;
  padding: 0.65rem 1rem;
  position: fixed;
  top: 1rem;
  transform: translateY(-140%);
  transition: transform 200ms ease;
  z-index: 200;
}

.skip-link:focus {
  transform: translateY(0);
}

.sr-only {
  clip: rect(0, 0, 0, 0);
  border: 0;
  height: 1px;
  margin: -1px;
  overflow: hidden;
  padding: 0;
  position: absolute;
  white-space: nowrap;
  width: 1px;
}

.site-header {
  align-items: center;
  backdrop-filter: blur(18px);
  background: rgba(245, 240, 237, 0.88);
  border-bottom: 1px solid rgba(56, 6, 11, 0.08);
  display: grid;
  gap: 1.5rem;
  grid-template-columns: auto 1fr auto;
  left: 0;
  padding: 1rem clamp(1rem, 4vw, 3rem);
  position: fixed;
  right: 0;
  top: 0;
  transition: box-shadow 200ms ease, padding 200ms ease;
  z-index: 100;
}

.site-header.is-scrolled {
  box-shadow: 0 14px 40px rgba(45, 45, 45, 0.08);
  padding-bottom: 0.8rem;
  padding-top: 0.8rem;
}

.brand-mark {
  align-items: center;
  color: var(--burgundy);
  display: inline-flex;
  font-size: 1.15rem;
  font-weight: 700;
  gap: 0.65rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.brand-symbol {
  background:
    radial-gradient(circle at 35% 35%, var(--gold) 0 18%, transparent 19%),
    linear-gradient(135deg, var(--burgundy), #6f1720);
  border-radius: 999px 999px 999px 120px;
  display: inline-block;
  height: 2rem;
  position: relative;
  transform: rotate(-20deg);
  width: 2rem;
}

.brand-symbol::after {
  background: var(--gold);
  border-radius: 999px 999px 120px 999px;
  content: "";
  height: 1.45rem;
  left: 1.15rem;
  opacity: 0.82;
  position: absolute;
  top: 0.55rem;
  width: 1.45rem;
}

.logo-icon {
  background-color: transparent;
  background-position: center;
  background-repeat: no-repeat;
  background-size: contain;
  border-radius: 0;
  transform: none;
}

.logo-icon::after {
  display: none;
}

.primary-nav {
  align-items: center;
  display: flex;
  gap: clamp(1rem, 2.5vw, 2rem);
  justify-content: center;
}

.primary-nav a,
.subscribe-link,
.text-link,
.signal-card a,
.audience-card a,
.social-row a,
.footer-links a {
  background-image: linear-gradient(var(--gold), var(--gold));
  background-position: 0 100%;
  background-repeat: no-repeat;
  background-size: 0 2px;
  transition: background-size 200ms ease, color 200ms ease;
}

.primary-nav a {
  color: var(--charcoal);
  font-size: 0.96rem;
  font-weight: 700;
}

.primary-nav a:hover,
.primary-nav a:focus-visible,
.subscribe-link:hover,
.subscribe-link:focus-visible,
.text-link:hover,
.text-link:focus-visible,
.signal-card a:hover,
.signal-card a:focus-visible,
.audience-card a:hover,
.audience-card a:focus-visible,
.social-row a:hover,
.social-row a:focus-visible,
.footer-links a:hover,
.footer-links a:focus-visible {
  background-size: 100% 2px;
}

.subscribe-link {
  color: var(--burgundy);
  font-weight: 700;
}

.nav-toggle {
  align-items: center;
  background: var(--burgundy);
  border: 0;
  border-radius: 999px;
  display: none;
  flex-direction: column;
  gap: 0.35rem;
  height: 2.7rem;
  justify-content: center;
  width: 2.7rem;
}

.nav-toggle span:not(.sr-only) {
  background: var(--cream);
  display: block;
  height: 2px;
  transition: transform 200ms ease;
  width: 1.15rem;
}

.hero {
  align-items: end;
  background: var(--burgundy);
  color: var(--cream);
  display: grid;
  min-height: 100vh;
  overflow: hidden;
  padding: 9rem clamp(1.25rem, 5vw, 5rem) 5rem;
  position: relative;
}

.hero-image {
  background-position: center;
  background-size: cover;
  background-repeat: no-repeat;
}

.hero-media,
.hero-overlay {
  inset: 0;
  position: absolute;
}

.hero-media {
  animation: heroZoom 8s ease-out forwards;
  transform: scale(1.02);
}

.hero-overlay {
  background:
    linear-gradient(90deg, rgba(56, 6, 11, 0.92), rgba(56, 6, 11, 0.4)),
    rgba(56, 6, 11, 0.4);
  z-index: 1;
}

.hero-content {
  max-width: 1040px;
  position: relative;
  z-index: 2;
}

.eyebrow {
  color: var(--gold);
  font-size: 0.85rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  margin: 0 0 0.85rem;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  line-height: 1.05;
}

h1 {
  font-size: clamp(3.2rem, 8vw, 6.4rem);
  font-weight: 700;
  letter-spacing: -0.065em;
  margin-bottom: 1.4rem;
  max-width: 1030px;
}

h2 {
  color: var(--burgundy);
  font-size: clamp(2.2rem, 4.5vw, 4.1rem);
  font-weight: 700;
  letter-spacing: -0.045em;
  margin-bottom: 1rem;
}

h3 {
  color: var(--charcoal);
  font-size: clamp(1.45rem, 2.4vw, 2rem);
  margin-bottom: 0.85rem;
}

.hero-subhead {
  font-size: clamp(1.2rem, 2vw, 1.45rem);
  max-width: 760px;
}

.hero-actions,
.input-row {
  align-items: center;
  display: flex;
  flex-wrap: wrap;
  gap: 0.9rem;
}

.button {
  align-items: center;
  border: 1px solid transparent;
  border-radius: 999px;
  cursor: pointer;
  display: inline-flex;
  font-weight: 700;
  justify-content: center;
  min-height: 3.2rem;
  padding: 0.85rem 1.35rem;
  transition: background 200ms ease, border-color 200ms ease, color 200ms ease, transform 200ms ease;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button-light {
  background: var(--cream);
  color: var(--burgundy);
}

.button-primary {
  background: var(--burgundy);
  color: var(--cream);
}

.button-outline {
  border-color: rgba(245, 240, 237, 0.7);
  color: var(--cream);
}

.button-outline:hover,
.button-outline:focus-visible {
  background: rgba(245, 240, 237, 0.1);
  border-color: var(--gold);
}

.audience-strip,
.signals,
.newsletter {
  margin: 0 auto;
  max-width: var(--max-width);
  padding: clamp(4rem, 8vw, 7rem) clamp(1.25rem, 4vw, 2rem);
}

.section-heading {
  display: grid;
  gap: 1rem;
  grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.5fr);
  margin-bottom: 2rem;
}

.section-heading h2 {
  max-width: 780px;
}

.audience-grid {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(2, minmax(0, 1fr));
}

.audience-card {
  background: var(--white);
  border: 1px solid rgba(56, 6, 11, 0.08);
  border-radius: 2rem;
  box-shadow: var(--shadow);
  padding: clamp(1.4rem, 4vw, 3rem);
  transition: transform 200ms ease, box-shadow 200ms ease;
}

.audience-card:hover {
  box-shadow: 0 32px 80px rgba(56, 6, 11, 0.18);
  transform: translateY(-4px);
}

.audience-card-dark {
  background: var(--burgundy);
  color: var(--cream);
}

.audience-card-dark h3,
.audience-card-dark .card-kicker {
  color: var(--cream);
}

.audience-card p {
  color: var(--muted);
}

.audience-card-dark p {
  color: rgba(245, 240, 237, 0.82);
}

.card-kicker {
  color: var(--burgundy);
  display: inline-block;
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  margin-bottom: 0.9rem;
  text-transform: uppercase;
}

.audience-card a,
.signal-card a,
.text-link {
  color: var(--burgundy);
  font-weight: 700;
}

.audience-card-dark a {
  color: var(--cream);
}

.mpho-panel,
.book-feature,
.youtube-feature {
  align-items: center;
  display: grid;
  gap: clamp(2rem, 5vw, 5rem);
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
  margin: 0 auto;
  max-width: var(--max-width);
  padding: clamp(4rem, 8vw, 7rem) clamp(1.25rem, 4vw, 2rem);
  column-gap: clamp(2.5rem, 6vw, 5.5rem);
}

.youtube-copy {
  min-width: 0;
}

.mpho-panel {
  background:
    linear-gradient(90deg, transparent 0 18%, rgba(196, 153, 76, 0.13) 18% 100%);
}

.portrait-image {
  background-position: center;
  background-size: cover;
  background-repeat: no-repeat;
}

.portrait-card,
.book-cover,
.video-card {
  aspect-ratio: 4 / 5;
  border-radius: 2rem;
  box-shadow: var(--shadow);
  min-height: 420px;
  width: 100%;
}

.lead {
  font-size: clamp(1.25rem, 2vw, 1.55rem);
}

.signals {
  max-width: 1240px;
}

.signal-grid {
  display: grid;
  gap: 1rem;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.signal-card {
  background: var(--sand);
  border: 1px solid rgba(56, 6, 11, 0.08);
  border-radius: 1.7rem;
  display: flex;
  flex-direction: column;
  overflow: hidden;
  transition: transform 200ms ease, box-shadow 200ms ease;
}

.signal-card:hover {
  box-shadow: var(--shadow);
  transform: translateY(-4px);
}

.signal-image {
  aspect-ratio: 1.25 / 1;
  border-radius: 0;
}

.card-image {
  background-position: center;
  background-size: cover;
  background-repeat: no-repeat;
}

.signal-body {
  padding: 1.35rem;
}

.book-feature {
  background: var(--white);
  border-radius: 2.5rem;
  box-shadow: var(--shadow);
  margin-bottom: clamp(4rem, 8vw, 7rem);
}

.book-cover {
  aspect-ratio: 3 / 4.2;
  min-height: 500px;
}

.cover-image {
  background-position: center;
  background-size: cover;
  background-repeat: no-repeat;
}

.youtube-feature {
  background: var(--burgundy);
  color: var(--cream);
  max-width: none;
  padding-left: max(clamp(1.25rem, 4vw, 2rem), calc((100vw - var(--max-width)) / 2));
  padding-right: max(clamp(1.25rem, 4vw, 2rem), calc((100vw - var(--max-width)) / 2));
}

.youtube-feature h2 {
  color: var(--cream);
}

.youtube-feature p:not(.eyebrow) {
  color: rgba(245, 240, 237, 0.82);
}

.youtube-feature .text-link {
  color: var(--cream);
}

.video-card {
  align-items: center;
  aspect-ratio: 16 / 10;
  display: grid;
  justify-items: center;
  min-height: 360px;
  position: relative;
}

.video-embed {
  aspect-ratio: 16 / 9;
  min-height: 0;
  overflow: hidden;
  padding: 0;
}

.video-embed iframe {
  border: 0;
  display: block;
  height: 100%;
  max-width: 100%;
  width: 100%;
}

.play-button {
  align-items: center;
  background: rgba(245, 240, 237, 0.92);
  border: 0;
  border-radius: 999px;
  box-shadow: 0 18px 50px rgba(0, 0, 0, 0.2);
  cursor: pointer;
  display: inline-flex;
  height: 5rem;
  justify-content: center;
  position: relative;
  transition: transform 200ms ease, background 200ms ease;
  width: 5rem;
  z-index: 2;
}

.play-button:hover,
.play-button:focus-visible {
  background: var(--gold);
  transform: scale(1.04);
}

.play-button span {
  border-bottom: 0.85rem solid transparent;
  border-left: 1.25rem solid var(--burgundy);
  border-top: 0.85rem solid transparent;
  margin-left: 0.25rem;
}

.newsletter {
  align-items: center;
  background: var(--cream);
  display: grid;
  gap: 2rem;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
}

.newsletter-form label {
  display: block;
  font-weight: 700;
  margin-bottom: 0.5rem;
}

.newsletter-form input {
  background: var(--white);
  border: 1px solid rgba(56, 6, 11, 0.16);
  border-radius: 999px;
  color: var(--charcoal);
  min-height: 3.2rem;
  min-width: min(100%, 330px);
  padding: 0.75rem 1rem;
}

.newsletter-form input:focus {
  border-color: var(--burgundy);
  box-shadow: 0 0 0 4px rgba(196, 153, 76, 0.25);
  outline: none;
}

.form-message {
  font-size: 0.95rem;
  font-weight: 700;
  margin: 0.7rem 0 0;
  min-height: 1.4rem;
}

.form-message.is-success {
  color: var(--moss);
}

.form-message.is-error {
  color: var(--terracotta);
}

.site-footer {
  background: var(--burgundy);
  color: var(--cream);
  padding: clamp(3rem, 7vw, 5.5rem) clamp(1.25rem, 4vw, 3rem) 2rem;
}

.footer-top,
.footer-newsletter,
.footer-bottom {
  margin: 0 auto;
  max-width: var(--max-width);
}

.footer-top {
  display: grid;
  gap: 3rem;
  grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);
}

.brand-mark-footer {
  color: var(--cream);
  margin-bottom: 1rem;
}

.site-footer p {
  color: rgba(245, 240, 237, 0.78);
}

.footer-links {
  display: grid;
  gap: 1.5rem;
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

.footer-links h2 {
  color: var(--cream);
  font-size: 1.1rem;
  letter-spacing: 0.02em;
  margin-bottom: 0.9rem;
}

.footer-links a {
  color: rgba(245, 240, 237, 0.78);
  display: table;
  margin-bottom: 0.55rem;
}

.footer-newsletter {
  border-bottom: 1px solid rgba(245, 240, 237, 0.16);
  border-top: 1px solid rgba(245, 240, 237, 0.16);
  display: grid;
  gap: 1rem;
  grid-template-columns: minmax(0, 0.8fr) minmax(0, 1.2fr);
  margin-top: 3rem;
  padding: 1.6rem 0;
}

.footer-newsletter p {
  color: var(--cream);
  font-size: 1.25rem;
  font-weight: 700;
  margin: 0;
}

.newsletter-form-compact input {
  background: rgba(245, 240, 237, 0.08);
  border-color: rgba(245, 240, 237, 0.25);
  color: var(--cream);
}

.newsletter-form-compact input::placeholder {
  color: rgba(245, 240, 237, 0.65);
}

.footer-bottom {
  align-items: center;
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
  justify-content: space-between;
  padding-top: 1.6rem;
}

.footer-bottom p {
  margin: 0;
}

.social-row {
  display: flex;
  flex-wrap: wrap;
  gap: 1rem;
}

.social-row a {
  color: var(--cream);
}

.placeholder-photo {
  align-items: end;
  background:
    linear-gradient(135deg, rgba(56, 6, 11, 0.2), rgba(196, 153, 76, 0.18)),
    radial-gradient(circle at 25% 25%, rgba(245, 240, 237, 0.44), transparent 28%),
    linear-gradient(135deg, #7e4a3e, #2d2d2d 58%, #38060b);
  color: rgba(245, 240, 237, 0.92);
  display: flex;
  font-size: 0.83rem;
  font-weight: 700;
  justify-content: start;
  letter-spacing: 0.14em;
  overflow: hidden;
  padding: 1.2rem;
  position: relative;
  text-transform: uppercase;
}

.placeholder-photo::before {
  background:
    linear-gradient(90deg, transparent, rgba(245, 240, 237, 0.16), transparent),
    repeating-linear-gradient(90deg, rgba(245, 240, 237, 0.08) 0 1px, transparent 1px 90px);
  content: "";
  inset: 0;
  mix-blend-mode: screen;
  opacity: 0.7;
  position: absolute;
}

.placeholder-photo span {
  position: relative;
  z-index: 1;
}

.demo-toast {
  background: var(--charcoal);
  border: 1px solid rgba(245, 240, 237, 0.18);
  border-radius: 999px;
  bottom: 1rem;
  box-shadow: var(--shadow);
  color: var(--cream);
  font-weight: 700;
  left: 50%;
  opacity: 0;
  padding: 0.8rem 1.1rem;
  pointer-events: none;
  position: fixed;
  transform: translate(-50%, 120%);
  transition: opacity 200ms ease, transform 200ms ease;
  z-index: 150;
}

.demo-toast.is-visible {
  opacity: 1;
  transform: translate(-50%, 0);
}

.section-reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 400ms ease, transform 400ms ease;
}

.section-reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@keyframes heroZoom {
  from {
    transform: scale(1.02);
  }

  to {
    transform: scale(1.08);
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }
}

@media (max-width: 920px) {
  body {
    font-size: 17px;
  }

  .site-header {
    grid-template-columns: auto auto auto;
  }

  .nav-toggle {
    display: inline-flex;
    justify-self: end;
    order: 3;
  }

  .subscribe-link {
    justify-self: end;
  }

  .primary-nav {
    align-items: stretch;
    background: var(--cream);
    border-top: 1px solid rgba(56, 6, 11, 0.08);
    box-shadow: 0 24px 50px rgba(45, 45, 45, 0.12);
    display: none;
    flex-direction: column;
    grid-column: 1 / -1;
    padding: 1rem 0 0.5rem;
  }

  .primary-nav.is-open {
    display: flex;
  }

  .primary-nav a {
    padding: 0.7rem 0;
  }

  .section-heading,
  .audience-grid,
  .mpho-panel,
  .book-feature,
  .youtube-feature,
  .newsletter,
  .footer-top,
  .footer-newsletter {
    grid-template-columns: 1fr;
  }

  .signal-grid {
    grid-template-columns: 1fr;
  }

  .portrait-card,
  .book-cover,
  .video-card {
    min-height: 330px;
  }
}

@media (max-width: 620px) {
  .site-header {
    gap: 0.75rem;
    padding-left: 1rem;
    padding-right: 1rem;
  }

  .brand-mark {
    font-size: 0.95rem;
    letter-spacing: 0.06em;
  }

  .brand-symbol {
    height: 1.6rem;
    width: 1.6rem;
  }

  .brand-symbol::after {
    height: 1.12rem;
    left: 0.95rem;
    top: 0.43rem;
    width: 1.12rem;
  }

  .subscribe-link {
    display: none;
  }

  .nav-toggle {
    grid-column: 3;
  }

  .hero {
    min-height: 92vh;
    padding-top: 8rem;
  }

  h1 {
    font-size: clamp(2.7rem, 15vw, 4.2rem);
  }

  .button,
  .input-row input,
  .input-row button {
    width: 100%;
  }

  .footer-links {
    grid-template-columns: 1fr;
  }

  .demo-toast {
    border-radius: 1rem;
    max-width: calc(100vw - 2rem);
    text-align: center;
    width: max-content;
  }
}